Archive for “May, 2011”

it’s what they would have wanted


we get copied on all of ian’s correspondences with customers that buy from our online store.  i love reading the back and forth.  we are so grateful to have ian on our team and in our life.  he really does love the hell out of all of these people, that, for the most part, he might not ever even meet.  the relationships with our customers really do mean so much to all of us… far more so than the jeans.

one email chain in particular hit home for ian yesterday.  he shared it with all of us… and we want to share with you.

from a customer based in islamabad, pakistan…

Great to hear from you and the t-shirt arrived yesterday.  It fits perfect and I love it.  Thanks so much for sending it out, I really appreciate it.  It really is the the little things that make one happy over here.  Also, great news about the chinos, I’m really stoked to see them.  If you think they’re lightweight enough I may have you send them here, if not I’ll just have you send them to the Baltimore address.  I wore my normal Willies for about 3 months straight, got some great wear into them, but since I’ve been here I switched over to the blue selvage Willies that I bought when I was in the store.  I think they’re a little lighter weight than the normal Willies, but I’m not sure.  I seem to recall you saying that the blue selvage were 12-12.5 oz and the normal Willies are 13, is that right?  At any rate, I’m getting some great wear on them and they’re really staring to break in nicely.  Still a long way to go, which is, of course, more than half the fun.

It’s so sad about the storms in the Midwest.  I hope they recover quickly and are able to rebuild as fast as possible.  It’s not a short process, but the sooner they start, the sooner people will start to recover from all that mess.

[In reference to the documentary “The Way We Get By”]: I’ve actually met those people in Bangor when I was in the Army.  We used to fly through there on our way to and from Iraq and Afghanistan.  I don’t get to see them anymore since I take a different route over here now, but it’s great that they’re still doing it.  It may seem like a small gesture, but it’s a huge thing emotionally after coming home from a long deployment.  Speaking of movies, there’s a great documentary out on a small Army unit in Afghanistan.  It’s called “Restrepo” and it got a lot of attention.  It’s pretty amazing.  Their unit was different from mine, but a lot of what they go through was very similar and the guys who filmed it did an excellent job.  If you’ve not seen it, I highly recommend it, but be warned: Have a bottle of bourbon handy.  You’ll want a drink after, if not multiple.

Have a great Memorial Day weekend!  I’m not usually overly Patriotic, but this holiday has become possibly the most important holiday to me.  I’ve lost a number of friends in the past ten years in Iraq, Afghanistan and Pakistan.  So please enjoy the holiday with your family and friends to honor all the guys who cannot be here to do the same.  No sad thoughts, just spend time with friends and loved ones, it’s the perfect way to honor them and it’s what they would have wanted.  And maybe raise a beer or seven.  So again, have a great weekend and keep in touch!  Hope to hear from you soon.

memorial day playlist


we are going to close the shop on monday, so looking forward to heading to the mountains with some dear friends for memorial day weekend.  matt and i have been sans radios in both of our automobiles for the past couple of years.  we don’t like to be without music, so we got in this weird habit of beat boxing with each other in the car.  no hits yet!

this weekend, though, we are riding to the mountains with a radio and a/c. we made a playlist this morning for the trip.  sharing it with you. 

as this weekend is also our 5 year wedding anniversary, the mix leans a little sentimental.  track 10 is a memory from our wedding.  a little something that matt made… he’s on the keys and me on the fiddle.


the first and last logo



we were reorganizing the attic office at the shop and found the scrap paper that led to our name and our logo.  actually… this paper is where it stopped!  we never even cleaned it up.  i remember sitting with matt at our kitchen table in kentucky and just writing it over and over again.  finding this brings back a flood of memories.  finding this reminds us of where this all came from and what this is all about.  i want to remember that every day.  good morning.. c

WANTED: Graphic Design Intern

Imogene + willie is an exciting, forward thinking company that specializes in……wait……just joking!  

Wanted to put this out there before calling any of the local colleges….we’re looking for a super talented graphic designer to intern at I+W over the summer. If you know of anyone or are someone who might be interested please send me an email. Only the best need apply! Thanks……M

sears catalog…..

In an age where catalogs no longer get the kind of attention they used to, I love looking at these old ads from the 50’s. I’m just in awe of the colors in this advertisement.  I’m also in awe of how cool these guitars look…..I love how they are all under a 100 bucks!  The best and one I would personally like to have is the All-In-One Guitar Outfit. So RAD!!!! It also says that it “Gives more power, tone effects and sound then outfit left….includes dual-pickup guitar, big amplifier with pulsing tremelo and 8 inch speaker“…….YES!



You know that we are making our way to imogene + willie only in the shop. So surprise…

Decided to give you dibs on what’s left of the other good stuff (and a treasure trove of i+w samples..)

Get ready: $20, $30, $40 and $60 buckets.

Wednesday Only.
It won’t last long!

A Southern Surf Shop……..


Garden and Gun……….repost.BY HASKELL HARRIS | APRIL 29, 2011 

Before I met Rogue Wave Surf Shop owner Rhett Boyd (pictured below), I really didn’t have an opinion about surf shops. Don’t get me wrong, I love the surf culture here here in Charleston. I love the kind of people the sport attracts, I love the relaxed attitude, the camaraderie between surfers, and I especially love how early children get into the whole scene out at surf-centric Folly Beach. It’s pretty neat to watch all those water babies on the weekend!


But I guess I just thought all surf shops were essentially the same until Boyd hit the scene here.

Rogue Wave Surf Shop has been in existence for some time, but the store never had a brick and mortar location (all orders were placed via his blog or via trunk shows). 

That all changed last Thursday night, when Boyd officially opened his (real) doors at 69 Spring Street.

When I walked in, I totally fell for the look. The aesthetic was equal parts Billy Reid, Laird Hamilton, and imogene and willie.

CXXVI tees, Durable Goods bags, Gato Heroi surfboards, BillyKirk belts, Apolis Global denim…the list of amazing, hand-crafted, American vendors goes on and on. Check it out for yourself if you’re in town. I am so excited to see another Southerner open a mom-and-pop!