imogene + willie campaign 2011 / Real McCOYS latest campaign
I first heard about Trove General Store through some mutual denim-nerd friends. This was January ’11 and the banter was about how there existed this amazing shop in Chester County, PA – in the center of a small townin horse-country called PAOLI! It took me another full year before I had the opportunity to see this place for myself.
Some time in February ’12 of this year, I drove out to meet “the” Foster & Charlotte that endless mutual friends had gone on-and-on about. Every rumor was true. They were, in fact, beautiful – aesthetically & spiritually! They had designed/built/merchandised/staged/stocked and essentially live in this amazing space, day-to-day. They are warm, open and enthusiastic. Beyond the fact that Foster and I are both originally from New York, we are both gearheads, we’re surrounded by horses and are in love with blondes – we share the need to brand our respective back-pockets of our Willie Rigids with – in my case a knuckleduster, in his a horseshoe – other things that are near and dear. -Brian (i+w Wholesale Director)
Our customers are hands down the best part about working for imogene + willie. And I promise I’m not trying to throw out a “hint hint” or a “wink wink,” but when I get fan mail it makes my day. Even just a postcard, hilarious drawings, photos, handwritten notes… and I definitely don’t mind when I get bourbon caramel, bacon peanut brittle (yep, you heard it), Momofuku cookies, craft beer and gin from Chicago – and every other awesome treasure I’ve received in the mail from our loyal and loving jean-wearers. I save it all… every little trinket. Except for the perishables. I eat those, and of course share them, too. Food and good beer are the skeleton keys to my heart.
Jess (wink, wink)
i+w customer service queen
Burger Up Crew
captured by Heidi Jewell in 12 South, Nashville
At Burger Up, the server “uniform” typically consists of a v-neck tee and jeans. Most just so happen to wear imogene + willie denim. This uniform truly captures their style – and it’s fun to see their take on the jeans: Are they cuffed? Are they patched? Are they still stiff? Some might add suspenders or even a hat for more personality.
As a thank you for a hot summer and to get ready for a cool fall… we’re having a sale! The last bit of our summer collection has been marked up to 60% off! View the online sale HERE, and visit (or call) the shop to purchase the additional in-store only sale items. Limited sizing available, so don’t delay!
In-store only items:
Women’s Plus Wash jean – was $325, now $175 - assorted sizes
Camo Teresa jacket – was $425, now $125 - only 2 left
Oil Cloth pant – was $275, now $75 - only 1 left
Hencye pant (brown) – was $225, now $150 - very few left
Plus Wash shorts – was $170, now $65 - assorted sizes
Blank tee (white) – now $15 - assorted sizes
Willie Natural – was $250, now $150
Imogene Natural – was $225, now $135
Elsie Natural – was $225, now $135
*All sales are final, with the exception of Elizabeth pollen and lake which may be exchanged if size is available.
supper + song is back in action next week, and we’ve got two beautiful ladies helping us out. Join us Wednesday evening, August 15 for the lovely sounds of Odessa Rose (you may recognize her song from our autumn collection video!) and Courtney Jaye. The fun begins around 6 pm: BYOB and, as always, come hungry because Mas Tacos will be there serving us up in style!
There are different levels of suffocation one reaches with every hamburger tasted. This evolution starts out at a McDonald’s, tasting that sugar burger for the first time and thinking, “is there anything greater?” Then one day, your grandfather takes you to some greasy spoon out in the middle of nowhere and your taste buds suddenly no longer crave that shriveled up clown burger and you think… could there be more? This, my friend, is a path only discovered by a few meat-eating connoisseurs who dare to go where others will not. To boldly claim a spot in a line where every second of your lunch break will be put to the test. This, my friend, is Gabby’s. Located at 493 Humphreys St. Nashville, TN 37203.
“It’s worth talking about!”
Call ahead to ensure not getting fired from your job. They’ll have it waiting for ya!
We’ve teamed up with Anthropologie to host a Pinterest contest for your chance to win a pair of imogene + willie jeans, a plus tee and some other goodies from Anthropologie (valued at over $750). The three winners will be chosen by Matt + Carrie – and we’ve already seen some great entries so far! Get your pin on and read the official details here.
Andy Mumma is the owner of East Nashville’s newest coffee shop, Barista Parlor. Handcrafted by the cup, each brew comes out perfect each time – no matter the method (we personally love the Bourbon Vanilla Latte). We asked Andy to share his morning routines and daily must-haves in today’s Roundup.
captured by Heidi Jewell in 12 South, Nashville
I dress pretty casually most of the time — Anthropologie is a wear-what-you-like sort of office — but when all else fails, I’ll reach for my denim jacket. It’s worn to shreds, but I think it’s better that way. I’m also a big fan of vintage dresses, bags and jewelry and love my new Imogene Slims (!).
A curation of one-of-a-kind treasures from around the world and throughout this country, scavenged and handpicked for our new i+w home goods collection. see more