Archive for October, 2012

i+w brandbook

A visual history of our first three years… from gas station renovation to living in the attic, the grand opening day to one year anniversary celebration, from early mornings with the team prepping the annual garage sale to late nights at supper + song, and everywhere in between. This book is to commemorate those special memories with both new and old friends that create and shape the imogene + willie tradition. 376 pages of photos and a glossy 6 x 9 softcover with matte-printed cream paper inside, available in-store or online now.

captured: kari kragness

 Kari Kragness

 captured by Heidi Jewell in East Nashville

For me style is all about fit – finding and choosing garments that flatter whatever figure you have and help you to feel confident, sexy and classy. Because I’m short and curvy, it was always a huge ordeal for me to try to find a pair of jeans that were actually flattering… until the Imogene. I love the Imogene because I feel like it was tailored to fit my body.

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drizzle’s back


Crazy Drizzle’s back with another installment of his hip hop antics. Happy Halloween, y’all.

the lincoln jean fund

Out of the many folks I’ve met during my time on this earth, there are a certain few who seem to possess this easy nature – this simple, good, honest nature. These types of people could exist in anytime, at any place, and be perfectly content doing what they do. These people find their happiness in their craft, in song, and in their words.


These people come in all shapes in sizes. Some farm bananas in Belize. Some wait tables in Colorado. And some stay late at the local sandwich shop to tear apart a pig, make sure that every part of that pig is used, then put that pigs feet in a soup and sell it to folks who work at the jean shop up the street.


That last very specific individual is named Lincoln – and he is the free-est spirit of them all. Whether he’s working down the street at Sloco or sipping a brewski at our favorite local trailer-turned-pub, Lincoln’s a man with a smile on his face. He’s the kind of guy who needs nothing but the food in his belly and the clothes on his back (usually of the denim variety).


Like most other folks with a “live today like it’s your last” mentality, Lincoln may have trouble moderating his cash-flow. This is just a nice way of saying, “If he’s got money in his pocket, he’s going to spend it on a beer for himself and a friend at the pub we mentioned earlier.” So over the past few months, we here on the floor of i+w have been more than honored to keep a jar with Lincoln’s name on it at the shop.


Everyday, Lincoln would stop by the shop and drop some of his tips in a mason-jar-turned-piggy-bank in hopes that one day he would have enough to purchase a new pair of jeans. Well, that day finally came and we were excited to celebrate his new Willies with him. Because he wears his dungarees down to the bone, and to commend his tenacity for saving up for Willies, Matt and Carrie had us throw in a pair of Bartons, too. He doubled his money!


Some people have jeans. Other people wear jeans. Lincoln on the other hand, lives in his jeans – through blood, guts and glory. And looks pretty darn good doing it.



around the office

Photos from life around the shop + office lately…

bringing classic back

The Original: always has been, always will be. Willie Rigid now restocked in all sizes – start your journey here.

most wanted: amazing spiderman comic #129


I sold this to my friend Paul one summer because I needed a new skateboard. I sold it to him for 180 bucks, which was a ton of money back then.


It was my most prized possession, a mint condition Amazing Spiderman #129, first appearance of The Punisher. Now, almost 24 years later, it’s worth 10 times what I sold it to him for. Damn, I want that back!!!!!!!




Available on eBay.

welcome to the family

Welcome to the family, Ron Herman. We’re excited to have our jeans available at this great shop. Stop in and say hello if you’re in the neighborhood.


Ron Herman

8100 Melrose Avenue

Los Angeles, CA 90046

bootleg market at i+w

This Sunday, October 14, the BOOTLEG airstream trailer will be parked in front of our shop, inviting people in to shop hard-to-find shoes like Laurence Dacade, Raphael Young, J Shoes, Rosegold and Esquivel. The owner, Sarah Ellison Lewis, is taking the trailer on a tour across the southeast US (20 cities in 30 days), including a stop in our town. Join us from 2-4 pm this Sunday at imogene willie, or see if they’re hitting a city near you.

birthday boy

Our production manager is a year older and wiser today… Happy Birthday, Ian!