Archive for October, 2012

our choice: wildsam field guides


We are so excited to tell you about Wildsam, a series of small travel books on American cities, beginning with the first field guide all about Nashville. Inside the field guides are five sections: interviews, essays, maps, an almanac, and a best-of list. Scattered throughout are hand-drawn illustrations by Lucinda Rogers, as well as some beautiful memoirs from several of our dear friends. Everything inside the 120+ pages strives to live up to Steinbeck’s words, “The world was peopled with wonders.”


We’ll be celebrating with the Wildsam team tonight, and look forward to visiting them this weekend at the Southern Festival of Books in Nashville. Take a minute to explore the Wildsam website, and pick up a copy online or at the gas station.

captured: meet virginia

 Virginia Richardson

 captured by Heidi Jewell at home in Nashville

I’m a black t-shirt and skinny jeans type of girl. For day, I add boots and at night, pumps. Black is my favorite color – you’ll never find me in neon or bright colors. I rarely ever wear anything besides skinny jeans.

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charcoal plus wash available now


These special edition plus washes are made from our 13.75 oz Cone Mills black selvage denim. Lovingly made in the USA, each is hand-sanded with care for a look that is as close to real wear as you can get. Denim fanatics seeking an alternative to blue jeans, try these instead. Call the shop to order – (615) 292-5005.

ryan bingham ticket raffle

Oscar and Grammy Award-winning singer-songwriter Ryan Bingham is playing Tuesday, October 9 at Marathon Music Works and we are very excited to give away two tickets to the show! Stop by our garage sale tomorrow morning to enter the raffle for a chance to win (the fun starts at 7 am!). And be sure to check out Ryan’s music if you don’t know about him already!

garage sale this saturday!

Garage sale! This Saturday at the shop… loads of discontinued fabric jeans, samples, prototypes and many more surprises. Starts at 7:00 am – Saturday, October 6th at the gas station. See you soon!

matt + carrie at tedxatlanta


Matt and Carrie talked about manufacturing in America last week at the TEDxAtlanta Conference. Watch this to better understand why our men’s autumn collection is late… but rest assured, it’s coming very soon!

captured: bick marshall

 Bick Marshall

 captured by Heidi Jewell in Sevier Park, Nashville

When I wear what I want, it’s casual, comfortable, kicked-back, unassuming, inviting and tranquil – just like my beloved East Tennessee mountains, valleys and streams (and my Willies).

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i+w tumblr


Did you know we’re on Tumblr? Matt curates the imogene + willie page and is constantly updating with lots of great photos. Follow along over there.