All posts by matt

Lucky Riders


harebrained ideas go hand in hand with motorcycles.  but the older one gets, it becomes less and less about the harebrained act and more about the storytelling.


this past October, 7 “brothers” of mine and i ventured out on pre 1950′s motorcycles to escape, relax and unwind.  after months of dreaming and planning, the Lucky Riders rode out from Liepers Fork, Tennessee all the way to Maggie Valley, North Carolina and back.  in the first few miles of the trip we realized that this journey would change our lives, and bring close friends even closer.


i am very honored to be apart of this brotherhood of vintage motorcycle enthusiasts and a Lucky Rider.  with the help of the very talented Reid Long and Herschel Johnson-Pollack, we made it safe and sound with little to no maintenance on these American made iron horses.  here is a short film that Reid  put together of our journey!


just as the winter months keeps one inside, the inside keeps me dreaming of warmer days, and those dreams of warmer days became reality.




the lucky riders:   Dan Auerbach, Matt Eddmenson, Kirk Lisius, Dave Orte, Jon Szalay, Butch Walker, Mike Wolfe, Robbie Wolfe


Muscle Shoals


usually when you go to see a movie, you have some idea about what you are getting ready to watch. however a few weeks ago at billy reid’s shindig,  i knew i was getting ready to watch a documentary on muscle shoals, but i had no idea what i was about to witness and learn.


it is hands down, one of the best documentaries about southern culture. i was shocked to learn so much about one of our neighboring towns that legends from the rolling stones and lynyrd skynyrd, to aretha franklin and wilson pickett came together with local muscians to produce some of the most memorable sounds of the south. do yourself a huge favor and go see this movie at the belcourt this weekend.



fine light trading

File Under: Gravity

A little long, a little artsy, really beautiful…

everybody wants to own an indian



file under: the one show



street art


My whole life I’ve been attracted to street art. I always loved seeing graffiti on bridges and trains and in public spaces. Whether it says “Jesus Saves” or “I love you Cindy,” I’m somehow captivated by it.


Our new office space in Marathon Village comes with a beautiful view of a train passing by every hour or so. I find myself looking up from my desk to see what amazing artwork will pass by our window. I’m not saying that I promote unauthorized graffiti, but I do feel expression can’t be limited to canvases and fine art museums.


Over time however, I find myself getting upset when I see some wack ass tag thrown up on someone’s home or business. That exact same visual stimulation that I’ve enjoyed over a lifetime turns to anger when I see this same form of expression on the side of a mom and pop store in our neighborhood.


So I ask… what can be done about this? I never meant for this blog post to get political, but we as a society are cutting back on art and music programs in schools at an alarming rate, leaving our young artists without forms of expression. This needs to change! Where would we be if we didn’t have art? And I don’t mean canvas behind walls that some of us will never see!




file under: style

sign painters


Like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.


In 2010, filmmakers Faythe Levine and Sam Macon began documenting these dedicated practitioners, their time-honored methods, and their appreciation for quality and craftsmanship. Sign Painters, the first anecdotal history of the craft, features the stories of more than two dozen sign painters working in cities throughout the United States.


If I could be anything, I would be a sign painter!


For information on screenings, or to order a copy of the book, visit the official website here.



waiting out winter


A homage to all craftspeople who spend their winters tucked inside their workshops waiting for better weather.