captured: in uniform

 Burger Up Crew

 captured by Heidi Jewell in 12 South, Nashville

At Burger Up, the server “uniform” typically consists of a v-neck tee and jeans. Most just so happen to wear imogene + willie denim. This uniform truly captures their style – and it’s fun to see their take on the jeans: Are they cuffed? Are they patched? Are they still stiff? Some might add suspenders or even a hat for more personality.


At Burger Up they say dress “appropriately your personality.” Their combination of both old and new mixes urban with a southern charm. The guys are wearing our i+w jeans with Alternative Apparel t-shirts, PF Flyers (available at our shop), old school Nikes, a well-loved pair of Red Wings (also from our shop) and Ray-Ban glasses.


See the owner of Burger Up – Miranda Whitcomb – in our very first Captured post here!



Shot by Heidi Jewell, the creator of the Nashville-based street style blog Under the Guise.

Keep up with her roving eye at