file under: badass


santa school


Charles Howard’s school gives a Santa’s Helper degree after a five-day, $75 course and a post-graduate B.S.C. (Bachelor of Santa Claus).

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captured: neighborly love

 Will McKinney

 captured by Heidi Jewell at Portland Brew

I am all about comfort, straight up! I love my original Willies that are now three years old, basic v-necks and Calvin Klein briefs… cause nothing comes between me and my Calvins, know what I mean?!

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captured: kari kragness

 Kari Kragness

 captured by Heidi Jewell in East Nashville

For me style is all about fit – finding and choosing garments that flatter whatever figure you have and help you to feel confident, sexy and classy. Because I’m short and curvy, it was always a huge ordeal for me to try to find a pair of jeans that were actually flattering… until the Imogene. I love the Imogene because I feel like it was tailored to fit my body.

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captured: meet virginia

 Virginia Richardson

 captured by Heidi Jewell at home in Nashville

I’m a black t-shirt and skinny jeans type of girl. For day, I add boots and at night, pumps. Black is my favorite color – you’ll never find me in neon or bright colors. I rarely ever wear anything besides skinny jeans.

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captured: bick marshall

 Bick Marshall

 captured by Heidi Jewell in Sevier Park, Nashville

When I wear what I want, it’s casual, comfortable, kicked-back, unassuming, inviting and tranquil – just like my beloved East Tennessee mountains, valleys and streams (and my Willies).

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captured: the brew crew

 Barista Parlor Crew

 captured by Heidi Jewell in East Nashville

It’s important for Barista Parlor’s Andy Mumma to know where everything in his shop is made… staff uniforms included. From i+w denim to custom-designed Emil Erwin aprons to caps – and occasional bow ties – by Otis James.

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captured: eat mas tacos

Teresa Mason

 captured by Heidi Jewell at Mas Tacos, East Nashville


I love cotton! I’m hot all the time. Cotton and comfort! 

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captured: barber shop

Michael Martin

 captured by Heidi Jewell at Parlour & Juke, Nashville

My style is very working man. I never get too dressed up. I need to be able to work all day in what I wear, so it’s usually my Willies and a staple work shirt. I love how versatile the jeans are with everything – from this every day shirt to a super dressy tuxedo shirt for a night on the town.

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captured: a songbird + a shindig

Shelly Colvin

 captured by Heidi Jewell at Billy Reid, Green Hills

I love mixing different textures and styles for an eclectic look that tells a story. I try to incorporate vintage pieces as much as possible and enjoy mixing and matching different fabrics like this cotton, leather and python. Wearing something old with something current creates a special one-of-a-kind look.

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