lucy1 lucy2

two weeks ago we threw a laid back photo shoot party for our newest fit, Lucy.
we posted an open invite to come by the shop and celebrate with us. the door was open,
the bubbly was flowing, we made some new friends and had a hell of a time…
now we want to see you in your lucy’s


lucy3 lucy4

meet the new wilkins


new this week, introducing

wilkins plus wash


featuring the signature stitch details of our jeans, our washed wilkins jackets are made with pride from the finest cone selvedge denim.


our gift to you



There are 4 material objects that I can’t live without. Or rather, these 4 objects make my life really good:


1. Tweezers for my chin.

2. Q-tips for my ears.

3. Aquaphor for my lips (and eyes).

4. Black graph-lined moleskins (and a Micron 01 Pen) for my mind.


And then there is number 5, the object with the most heartstrings:


5. Pattern hooks. For my jeans.


As of today, we are passing this can’t-live-without obsession and tradition down to you. Not for your patterns, but for your PANTS! (Hopefully just for your i+w pants, that is.)


My love and addiction from pattern hooks goes way back… about 25 years.


Continue Reading →

fit guides are here



one year where: take two

New year, new jeans. Continuing on last year’s tradition, we’re offering everyone who buys a pair of jeans this January (2013) a 40% discount on a fresh pair next January (2014)!


We want to see where your jeans travel this year… Send us your photos and hashtag #oneyearwhere. We’ll be sharing them through Facebook, Twitter and the blog over the coming months. Show us how you wear them!


For those of you who purchased jeans during the promotion last January, please contact us at to receive your discount code.


*Jeans purchased this month with a gift card are not eligible for the One Year Where promotion. The 40% off applies to jeans of equal or lesser value next January 2014.

bringing classic back

The Original: always has been, always will be. Willie Rigid now restocked in all sizes – start your journey here.

Pinterest #DreamInDenim Contest

We’ve teamed up with Anthropologie to host a Pinterest contest for your chance to win a pair of imogene + willie jeans, a plus tee and some other goodies from Anthropologie (valued at over $750). The three winners will be chosen by Matt + Carrie – and we’ve already seen some great entries so far! Get your pin on and read the official details here.

urgent blue jean casting call

Can you live without your jeans for two weeks? We’re having a “hall of fame” exhibition show in New York to share the best of the best from our customers. The more worn-in, worn-out and well-loved… the better! We’re looking for the Top 25 imogene + willie jeans to be dropped off at the shop as early as tomorrow, but the deadline is Tuesday the 17th. You only have four days! Snap a quick photo on your cell phone and send them to for submission. Due to time constraints, locals only please. Jeans will not be returned until July 31st.


The best part? You’ll get 40% off a brand new pair of jeans!