in the shop

another feather pop up event


Another Feather Pop Up Event at imogene+willie


thursday march 6, 2014


4 PM-7 PM at the nashville shop


we are excited to announce that our dear and talented friend Hannah Ferrera of Another Feather will be selling her lovely jewelry at the shop tomorrow. she will be bringing her brand new collection that includes some 14k gold fine pieces, exclusive crest cuffs in copper, some exclusive gold and antler necklaces, and some silver south west style stone studs,  in addition to her current collection and her classics.

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lucy1 lucy2

two weeks ago we threw a laid back photo shoot party for our newest fit, Lucy.
we posted an open invite to come by the shop and celebrate with us. the door was open,
the bubbly was flowing, we made some new friends and had a hell of a time…
now we want to see you in your lucy’s


lucy3 lucy4

meet the new wilkins


new this week, introducing

wilkins plus wash


featuring the signature stitch details of our jeans, our washed wilkins jackets are made with pride from the finest cone selvedge denim.


celebrate lucy!

lucyBlogladies of nashville… if you’ve already purchased a pair of lucys or have been thinking about giving ‘em a try, come on by the nashville shop tomorrow evening, (2/11/14) from 5 – 7.


join us for a laid back photo shoot and libations to celebrate our newest fit!

spotify visit + playlist


Last week, Spotify’s worldwide team visited Nashville for their company retreat. They had a amazing crash course in all things Nashville and part of their trip was spent with us for a night of shopping, food and music. We at i+w are so thrilled with their service as it allows us to share the music that is on our minds with our family, friends and customers so it was such an honor to host them and get to know them personally and more of what the service is about and where it is headed. And it is always so lovely getting to share a bit of what we are about as a brand and as a city.


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Garage Sale – 1.25.14


semi-annual garage sale this Saturday at the nashville shop!


serious deals on vintage pieces, discontinued jeans, samples, prototypes, fabrics and a handful of special surprises.


from 9:00 am – 2:00pm january 25th at the gas station. 2601 12th Avenue South.


in-store only; NO email or phone sales. first come, first serve – get ‘em while we got ‘em


a few insider tips we’ve learned over the years:


#1 the “cash only” line is always shorter - bring cash if you’re in a hurry


#2 avoid huge lines for the dressing rooms - gals, you can avoid ‘em, wear tights, bike shorts or a dress. anything you can throw jeans on top of. and for the boys? shorts… long johns… you’ll think of something


#3 the jeans only stay so organized for so long - so boys, if you look down and the jean you are trying on has a zipper, you’re wearing lady pants.

i love lucy.



i love lucy.


some things don’t come easy.


creating women’s clothing has historically only clicked for me when we design something that i want to wear.
so in the genre of blue jeans, we have always designed and advocated what i want.




because i want to share with you what i love.  and because i love a high rise jean, and i double love a mid rise jean. when i slide on my elizabeth or imogene, i feel safe.  i feel beautiful.  i feel sexy.  i feel like me.


i have to tell you, though, i have always WANTED to love a low-rise skinny jean.  but for whatever reason, i never have felt good in one.


until now.


for the past several years, we have battled with developing a low-rise skinny. we will get it to the point where we think it’s superior enough to join the sisterhood.  we have thrown it on fit models and all the girls on our team try it.  it has always looked good.  but in those sessions, there never was that moment of high fiving and a jumping up and down celebration.


then, as a first and last step to our fitting process, i try the jean.  and guess what?  i just haven’t loved it.  i feel like i am trying to be someone i am not. but why can’t i feel good in a low-rise skinny?  bigger hips and short legs shouldn’t mean that i am eliminated from this look!


we are not very good at giving up.


in the continued quest to create the best jean, i realized several months ago that the reality of this low-rise skinny couldn’t just come from the ideal of such a style.  it had to be created from a foundation of something more.  it had to come from a feeling about someTHING or someBODY.  because to me, wearing clothes is not about how we look.  it’s about how we feel.


here’s a snippet of a conversation i had in my head with myself:


why do i want this jean?
because i want to be myself, comfortable in my own skin.  but also, i want to be someone i never thought i could be.


how do i want to feel in this jean?
i want to feel that i am evolving.  that i am blossoming, no matter my age.  i want to feel playful and loving…. soft, quiet and humble, albeit confident and elegant.  i want to feel that i can be whoever i want to be.


what kind of person will want this jean?
someone that has no inhibitions about who they are, or who they want to be.


who is this person that i describe? who is this person that i want this jean to be?  who do i want to be?
lucy.  our sweet, eldest niece.




yesterday, a sweet little girl, today – she has blossomed into a confident, hilarious, beautiful and elegant woman. above all, since Lucy was tiny, she has deeply cared about others before she thinks about herself. she is comfortable in her own skin. her smile is light and she is radiant. life is so much prettier because of Lucy, our niece.


so guess what? once we knew this jean WAS lucy, we finally were able to embrace our goal. and then, like it was magic,  that damn low-rise skinny came to be!


i will never retire my imogene’s. but since the final stitch was sewn in my size, i haven’t taken off my sweet girl lucy. we have been high fiving and jumping up and down.  it’s a reason to celebrate.




Juniper Ridge


a hundred years ago, all scents were made this way… distilled down from real plants, bark, moss, and tree trimmings harvested while hiking in the country. today, Juniper Ridge is the only company that handles every step of the process themselves, from beginning to end.

bluegrass situation presents: i+w listening room


if you haven’t heard what our friends at The Bluegrass Situation are up to, we highly suggest you check them out. early last year, we met the lovely Amy Reitnouer, who is the Editor in Chief of the Situation and immediately we began dreaming up ways to join forces. they are busy breathing new life in to the Bluegrass genre in genius ways that honor the history and bring attention to the new. headed up by the multi-talented renaissance man, Ed Helms, they are creating content, traveling around the world to a multitude of music and film festivals and generally building community a myriad of innovative ways. we are proud to present (hopefully) the first of many collaborations.


here’s Devil Makes Three, performing live at the imogene+willie listening room here in Nashville.


esquire’s alternate route


thanks Matt Hranek for visiting us at the shop, and to your whole team for capturing the experience. great to have you back in nashville.