The legacy of an American shirting factory.
The day gets brighter when you walk into work and you’re greeted with a smile and a hug from Mercy.
Happy birthday mi amore!!
the “nashville” tee
24 limited edition handcarved woodblock tees
several months ago, Matt snatched one of our new t-shirt samples
and went to work making it his own. that night he texted all of us
on the team admitting, “I just made the best mistake!”
it’s a mistake he hasn’t taken off in days.
hand carved from his wood block – and printed one by one -
matt now made them for you. but only 24.
available now – sold out
we are currently looking for a new addition to the imogene+willie team. first, a few must haves:
*strong background in retail sales and people skills
*must be available for weekend hours
open interview sessions will be this Wednesday, July 17 from 9am – 11am (firm), so come on by if you fall in this category.
see you Wednesday!
This Saturday at the shop… deals on loads of discontinued jeans, samples, prototypes, fabrics and a handful of surprises.
Kicks off at 7:00 am – June 29th at the gas station. 2601 12 South Avenue. See you Saturday!
Many of the world’s best inventions were born out of making virtue of necessity. Human beings often begin repurposing an item they already own because nothing better exists. It is at this time that the spirit of enterprise overcomes one such individual, who goes on to capitalize on the potential demand for an embellished version, ad infinitum.
It is unclear when the first “bandana” was used, but there is evidence that humans have been using a cut size of cloth for a multitude of purposes for which the bandana has since become known, for centuries.
The word “bandana” comes from the Sanskrit bandhana, meaning “to tie”. It is closely related to the kerchief, which stems from the french couvre-chef, meaning “cover the head.” The handkerchief, or “hanky” is generally a smaller piece of cloth and has it’s own rich place in cultural history.
As the words we use to describe them might suggest, the bandana likely came to America in different forms via a host of sources. There is evidence that both pirates plundering the Spaniards, and British colonists both brought with them versions of the bandana. Even Native Americans had there own. It wasn’t until Hollywood begin using bandanas in Westerns that they became synonymous with “the west” and eventually iconic to western wear.
Today bandanas are just as classic as ever, a symbol of the complexity of America and it’s vast cultural diversity and heterogeneous origins.
Made in Japan with great care, using only the best fabrics, original styling, and construction techniques, imogene+willie has aimed to make the perfect bandana. Choose between two unique prints: natural with navy ‘plus’ motif, and authentic indigo with discharge ‘plus’ print. These bandanas will improve with wear and age. Keep them with you wherever you may go.
Each i+w bandana comes it’s own hand-stamped cloth bag.
Size: 22″ x 22″
Hand Wash. Line Dry.
Available at the gas station and online.
Kathleen Whitaker is a Los Angeles-based jewelry designer and porcelain ceramicist. After studying ceramics at university and working a series of desk jobs, she decided to jump back into her roots and take some jewelry-making classes, which sparked a new hobby. “I liked the idea of sculpting something and understanding how certain types of matter can accommodate a design – sort of like what metal will let you do versus what clay will let you do,” she says.
Her namesake line—KHW—began only a few years ago and has quickly turned into a slew of simply stunning jewelry. We love mixing and matching all of the pieces, which have a Japanese minimal aesthetic and seem to look great on anyone at any age. They make for perfect everyday pieces, but still feel special, intricate and make a big impact.
imogene + willie is proud to be the first stockist in Tennessee, and to share some of Kathleen’s exquisite pieces with you. Available the gas station.
Turkish towels are somewhat of a trend right now, but I was spoiled to learn of their traditional usage in their native origin: the Hammam baths in Istanbul.
There still might be a time and place for a big thick terry cloth towel. But the thin and tightly woven Hammam towel feels like a buffer or a squeegee on your body… the only difference: It is a gorgeous textile from an ancient civilization.
We use them after showers in the summer months and also keep one or two hung in the guest bathroom as a hand towel.
My other pick to take to the desert island: a very loosely woven wool and silk “wrap” made in the same land, Turkey.
I wrap up in it on the couch all year long, keep another one in my purse in case it’s chilly, and in the winter – I wrap it 4 times around my neck.
It is to me like my niece’s “Mia” (blanky) is to her… I throw a fit if I leave home without it.
There’s something special about your first.
First pair, that is. And in this case, the very first pair ever of Imogene. And of Willie.
Before we officially started this company, we spent a long time developing the patterns for our inaugural women’s fit, Imogene… and men’s fit, Willie. Nestor would sew one of each and Matt and I would try them on.
It wasn’t right.
Then he would adjust the pattern and make the next set. It still wasn’t there. And then again. Still a no-go. This went on for 5 months. And then there was that one magical day when we slid the prototypes on with critical eyes and defeated spirits… Finally, they were ready to go and right! We knew it.
So from that day forward forward, I wore the very first fit approved Imogene, and Matt – his Willie. Both, made from 100% cotton rigid fabric.
As years have now passed, Matt only has added 4 more Willies to his personal collection. (He starts a new pair at the beginning of each year. He sticks to Willie, because that is the best fit for him. Not for everyone.)
I, on the other hand, got on the bandwagon and started testing and wearing new fits as we have made them, and got away from rigid and into stretch.
I looked in our closet several months ago admiring Matt’s collection of 4. And then I looked over at my side of the closet. A shit ton of jeans on hooks. I was grossed out and a bit ashamed of my collection of… too many. So I decided at that very moment to go back home to that very first pair.
I love the fit. I love that it is second skin to my body. I love that those 2 pairs of pants pretty much chronicle our lives. But what I love the most: that first Imogene and that first Willie take us back to the beginning… to home. Where it all began.
There’s something special about your first. Where were you in your life when you got your first pair?