we began with the simple hope to sew a perfectly fitting jean for a man and the companion jean for a woman.
it was our dream that this gas station would become a destination for lovers of good denim.
every pair of imogene + willie jeans is patterned, cut and sewn from the highest quality denim we can find.
a carefully selected handful of new arrivals alongside some i+w classics... each meant to keep you warm on the coldest of nights.
in 2009 we set up shop in Nashville, Tennessee
in a 1950s service station.
it started with the desire to make what we couldn’t find.
a perfectly fitting jean...
or perhaps more precisely:
to make perfect jeans for our imperfect bodies.